PEER REVIEW #3: FROM SMALL TOWN TO UPTOWN

For this peer review, I’ve been assigned the website of Tyler Krueger, titled From Small Town To Uptown. The website showcases her creative process and personal development as a photographer/modeler. I’m blown away by how much professional experience she already seems to have under her belt, and the shoots she’s played a part in are stunning in their composition and creativity.

In one of her process posts she described her audience as “people who want some advice about living their dreams or simply […] interested in getting into their local creative industry,” and she executes on this stunningly with her writing. Tyler’s blog posts avoid falling into the niche of her specific field and often contain valuable information that anyone in a creative field could apply to their work or how they conduct business. I’d encourage her to play up this quality of her work with future posts, and take particular caution to make sure that the uncertainty she’s still dealing with doesn’t steal the focus from it. Articles like Moving On or The Balance end on somewhat pessimistic descriptions of creative problems she’s yet to figure out. It might inspire more confidence (both from an audience and psychiatric standpoint) if she were to instead end by dwelling on definite practical responses to these problems.

I think Tyler’s home page works very well. She makes no pains to hide the posiel segment of her website, which I feel works well for her case. In one of her process posts she described her audience as “people who want some advice about living their dreams or simply […] interested in getting into their local creative industry,” and such an audience would likely find a lot of value in the ideas she explores through her process posts, essays and peer reviews. Other choices that would likely come off well with her audience are the social media websites she’s decided to run in tandem with this blog- Her Youtube channel, where she documents her creative process, and her Instagram, which obviously works very well with her photographic focus. One thing that doesn’t work quite perfectly, however, is the homepage’s Featured Creators segment. There’s some problems with false affordances there. The size of each image, along with the very quick annotation given for each, makes the images very “buttonlike”- it’s easy to click on and the section title appears to invite you to check out these accounts. However, neither the text or the image actually link to anything. I think there’s a big lost opportunity there. If you can somehow get these boxes to link to the creators you’re featuring, it could boost the user experience a lot, both by reducing initial confusion and more conveniently connecting them to these accounts.

Bibliography (1)

  • Kaptelinin, V. (n.d.). Affordances. Retrieved from https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/affordances

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